Certified Agile Marketing Specialist™
The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities to better align the Marketing department with Agile techniques used by development teams. Applying this iterative approach allows for rapidly discovering which marketing campaigns are most effective and yields the highest results. Attendees are required to pass a brief exam and will leave the course certified! Re-take opportunities are available as well as additional coaching from a Certified Agile Marketing Trainer or Coach.
In this course course, you will learn:
  • Agile Marketing foundations and core values
  • How Agile is used in Marketing
  • Visual collaborative approaches for identifying customer needs
  • ​An iterative process for fast results & sustainable growth
  • ​Focusing on the customer relationships that carry the most value
  • ​Organizing into channels of Filtering, Educating, and Selling
  • Creating systems and messaging to find your ideal customers
  • ​Review of case studies applying these techniques for rapid growth
  • ​​Beyond theory, into real world application
Certified Agile Marketing Specialist™
The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities to better align the Marketing department with Agile techniques used by development teams. Applying this iterative approach allows for rapidly discovering which marketing campaigns are most effective and yields the highest results. Attendees are required to pass a brief exam and will leave the course certified! Re-take opportunities are available as well as additional coaching from a Certified Agile Marketing Trainer or Coach.
In this course course, you will learn:
  • Agile Marketing foundations and core values
  • How Agile is used in Marketing
  • Visual collaborative approaches for identifying customer needs
  • ​An iterative process for fast results & sustainable growth
  • ​Focusing on the customer relationships that carry the most value
  • ​Organizing into channels of Filtering, Educating, and Selling
  • Creating systems and messaging to find your ideal customers
  • ​Review of case studies applying these techniques for rapid growth
  • ​​Beyond theory, into real world application
Who is this for?
This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.

Additional Certifications:
Certified Agile Marketing Practitioner™
The Certified Agile Marketing Practitioner™ (CAMP) course is designed to build upon the core knowledge learned in the Certified Agile Marketing Specialist™ (CAMS) course while applying Agile Marketing in practice and showing thorough understanding and proficiency in the application. The Certified Agile Marketing Practitioner™ (CAMP) should develop skills in applying Agile Marketing across a several campaigns and can demonstrate an aptitude for Marketing, Project Management, and Leadership in their organization as they ensure continuity of messaging and process throughout the sales and marketing departments. Applicants are expected to engage in community contributions and pass an in-depth exam.
Certified Agile Marketing Coach™
The Certified Agile Marketing Coach™ (CAMC) is a crucial role for guiding organizations through applying the industry best practices of Agile Marketing. As a Coach, you will help teams learn the patterns for the increased collaboration and high performance that Agile Marketing requires. Sweeping organizational change doesn't happen overnight and it isn't always easy. But you can help leadership and team members remove the barriers and embrace the transformation. An Agile Marketing coach should maintain an objective perspective while balancing the bigger picture and the refined details. Good coaches understand that while the Agile Marketing framework seems simple, the implementation requires advanced skills and new mindsets. 
Certified Agile Marketing Trainer™
The Certified Agile Marketing Trainer™ (CAMT) is designed for experienced, knowledgeable individuals who are dedicated to collaborate and contribute to the community and share Agile Marketing best practices. The Certified Agile Marketing Trainer™ (CAMT) is certified to lead the Certified Agile Marketing Specialist™ (CAMS) course. The certified trainer will have experience in applying Agile Marketing in practice and showing thorough understanding and proficiency in the application of Agile Marketing techniques. Applicants are expected and encouraged to engage in community contributions and co-train with existing trainers to gain familiarity of the training modules and delivery approach. 
Certified Agile Marketing Practitioner™
The Certified Agile Marketing Practitioner™ (CAMP) course is designed to build upon the core knowledge learned in the Certified Agile Marketing Specialist™ (CAMS) course while applying Agile Marketing in practice and showing thorough understanding and proficiency in the application. The Certified Agile Marketing Practitioner™ (CAMP) should develop skills in applying Agile Marketing across a several campaigns and can demonstrate an aptitude for Marketing, Project Management, and Leadership in their organization as they ensure continuity of messaging and process throughout the sales and marketing departments. Applicants are expected to engage in community contributions and pass an in-depth exam.
Certified Agile Marketing Coach™
The Certified Agile Marketing Coach™ (CAMC) is a crucial role for guiding organizations through applying the industry best practices of Agile Marketing. As a Coach, you will help teams learn the patterns for the increased collaboration and high performance that Agile Marketing requires. Sweeping organizational change doesn't happen overnight and it isn't always easy. But you can help leadership and team members remove the barriers and embrace the transformation. An Agile Marketing coach should maintain an objective perspective while balancing the bigger picture and the refined details. Good coaches understand that while the Agile Marketing framework seems simple, the implementation requires advanced skills and new mindsets. 
Certified Agile Marketing Trainer™
The Certified Agile Marketing Trainer™ (CAMT) is designed for experienced, knowledgeable individuals who are dedicated to collaborate and contribute to the community and share Agile Marketing best practices. The Certified Agile Marketing Trainer™ (CAMT) is certified to lead the Certified Agile Marketing Specialist™ (CAMS) course. The certified trainer will have experience in applying Agile Marketing in practice and showing thorough understanding and proficiency in the application of Agile Marketing techniques. Applicants are expected and encouraged to engage in community contributions and co-train with existing trainers to gain familiarity of the training modules and delivery approach. 
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